Haiyan/Yolanda 002: The offering of Thread&Vine

After a long and busy day, there will be no real sleep tonight. In just a few hours I will be on the first flight to Roxas City, Capiz. Capiz was among the areas hit by the super typhoon Yolanda/Haiyan in November. Though Capiz was not hit with the same devastation as others and was spared of grievous bloodshed, the island survives but completely altered. According to this report, 95% of the province has suffered damage to agriculture, infrastructure and livelihood.

In October, my mom and I launched a pilot livelihood program for mothers in need. With the Christmas season then fast approaching, and knowing a few mothers seriously in need of a source of income, we launched Thread & Vine.

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During my childhood in the 90’s, my mom ran a great business for the handmade hair accessories. Not only did this provide for our family’s day to day needs, but the business gave work to many mothers from the slums near our home. The business thrived for many years, producing beautiful headbands, scrunchies and clips designed by my mom, and made by the women workers right in our home. These products sold well in large department stores in Metro Manila, until we could no longer compete with the rise of factory-made, mass-produced plastic merchandise.

Fast forward to 2013 and Thread & Vine.

Taking cues from our family’s love for social businesses, we launched a pilot season with a simple objective: Give fair employment to moms-in-need. Make beautiful, handmade Christmas decor. Sell to friends. Share Christmas joy! 10% of the proceeds would go to the Buhay Makulay Children’s Project Inc.

With a small seed capital, we bought materials from Divisoria and Quiapo, and my mom reopened her beloved workshop (our large kitchen counter) to begin the design process. My mom and I love this stuff! Give us ribbons, beads and string, and we’d be happy all day.

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A few weeks later, while Thread &Vine’s humble production and sales were underway, the Philippines was hit by one of the most brutal storms it has ever experienced. We soon decided that all proceeds from our pilot season would be given to victims of the super typhoon. With our family’s close ties to dear friends in Capiz, and the news that despite the post-storm ruin, aid was slow to arrive –  we determined Capiz as the best recipient for our small gift.

And that is what the upcoming two-day trip is all about! We’ll be contributing to the rebuilding of homes and even running the quickest Buhay Makulay Children’s Fair that we have ever planned. (It may also be the biggest. Our initial number of 100 kids rose to 115. Then earlier today, jumped to 122!)

More in a few hours.

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